New features for Lyft
A design challenge for Lyft
Imagine Lyft decides to update its carpool offer with a BtoB feature.
As a Lyft user, you can now:
Request rides from and to your workplace, paid by your employer.
Offer to drive your coworkers for a chunk of change.
Due to time limitation, I did not conduct any user research. Instead, I made assumptions that can be verified in the future to guide for my design.
Passengers could be:
employees of companies that are willing to cover their daily commute or commute during a business trip.
people who do not necessarily enjoy driving.
frequent business travelers.
Drivers could be:
people who would like to make some extra cash by driving for coworkers.
people who enjoy driving.
people who own fuel economy or electric cars.
Based on the user assumptions I made, I defined three user flows/user stories along with three personas to guide my design.
User flow/user story #1: Request a ride to office paid by the employer
John lives in Pasadena and he works at LA downtown. While the distance isn't so far, the traffic during peak hour frustrates John. He would rather spend time taking a nap or do some work. He is glad that his company decides to cover his daily commute via Lyft's new feature.
John woke up in the morning. He took a shower and was ready to go to work. He was scheduled to give a presentation this morning and he would like to review his slides on his way. He decided to request a Lyft that is paid by his company.
John opened the app and selected his office address.
John knew his company only covers the economy type but he is happy.
John selected the ride type.
John saw a list of payment method including his personal credit card and his company account.
John selected the payment type.
John was grateful for this feature and his company.
John confirmed the ride request.
User flow/user story #2: Drive for coworkers for some tip
Kevin works in downtown LA. He owns a Tesla Model X which he really enjoys driving with. Recently he learned that Lyft launched a new feature which allows people to drive their coworkers and earn some tips. He thinks it is a brilliant idea and he can't wait to try it out.
It was five o'clock and Kevin was ready to go home. He decided to try out Lyft's new carpool feature.
Kevin opened the Lyft driver app and chose the "pick up coworker" option.
He saw a list of people popping up with their tip amount and other info. Some of them Kevin knows, some of them Kevin does not but is in his company. Kevin decided to select people whom he knows.
Kevin confirmed his own destination and selected his passengers.
Kevin saw that all his passengers were in the office building.
Kevin notified his passengers that he was ready to go.
User flow/user story #3: Take coworker's ride with some tip
Lisa works in downtown LA. She doesn't like driving especially during peak hours. However, she doesn't feel comfortable taking rides from strangers. She recently heard Lyft launched a new feature which allows people to take coworker's carpool with a tip. She is excited about the feature and cannot wait to try.
It was five o'clock and Lisa was ready to go home. She decided to try out Lyft's new carpool feature.
Lisa opened the Lyft app. She enters her destination.
The app showed the current rate for normal Lyft ride. Lisa was glad they now had this coworker carpool feature.
Lisa selected coworker carpool option and entered her tip amount.
The app paired Kevin for Lisa. Lisa knew Kevin is from her company's financial department.
Lisa confirmed the ride.
Referencing to the user flows and stories. I created three wireflows which highlights how each page should look like. Because this design is about adding new features to a current app, some of the wireframes were not drawn from scratch, instead, I made modification on screenshot directly.